Pinterest is a Virtual Pinboard. Pinterest lets you organize and share things you find on the web. To get started, request an invite. Available as part of Eloqua Social Suite, a set of social apps integrated seamlessly into the Eloqua marketing automation software.
Using the Pinterest component, marketers can embed the Pinterest “Pin It” and “Follow” buttons to their Eloqua10 landing pages with one-click. The “Pin It” makes it possible to add content to a user’s Pinterest account without leaving the landing page, and the “Follow” button means a user can immediately follow a brand’s Pinterest page.
You must be using Eloqua10 to take advantage of these additions for your landing pages. There is no additional fee to use Eloqua Social Suite - it's completely free to use.