Why Join the AppCloud Marketplace?

 

Service a rapidly growing eco-system:

- 1000+ customers comprised of Enterprise, mid-market, and small business segments across diverse industries and geographic locations

- 75,000 active users

- 50+ partners globally

Partner Benefits:

- Listing on the appcloud to drive inbound inquiries, include a description, datasheets, videos, reviews etc.

- Listing on our corporate website (eloqua.com)

- Possible inclusion in customer newsletter, blogs, community posts and within a press release to announce partnership

- Possibility to educate Eloqua: sales, marketing, account management, and leadership teams

- As an AppCloud partner offer your integrated solution to the ever growing Eloqua customer base

- As an AppCloud partner offer your integrated solution to or through the ever growing Eloqua partner eco-system.

How to Get Started

1. Technical Review (by Partner)

2. Join Technology Partner Program

3. Submit Solution for Approval

4. Publish to the AppCloud

Technical Review (by Partner)
Review the Eloqua resources on the Eloqua API and Building Connectors

Join Eloqua’s Technology Partner Program
If there is interest in building an AppCloud connector once reviewing the technical information listed above the next step would be to submit to access this form, and select "Inquire about Eloqua's Technology/AppCloud Partner Program" from the options.

This will trigger someone from Eloqua’s AppCloud team to contact you. Collectively, our goal is to determine if there is mutual benefit in partnering. If so, logins to a developer instance will be issued to partners who sign the Technology Partner Agreement. An introduction will also be made to technical AppCloud resources should questions arise during the development cycle.

Submit Solution for Approval
Once the connector has been built it can be submitted by working directly with Eloqua’s AppCloud team. Eloqua will provide feedback within 10 business days. If approved, the solution will be added to the AppCloud within 5 business days once the following has been received:

- High res logo

- 50-75 word description of Connector

- 50 word description of Company

- 1-2 page datasheet

- Video (optional)

- Website/Microsite/Blog url (optional)

Publish to the AppCloud
The final step is to add the connector to the AppCloud and that function is performed by Eloqua. In reality though, this is just the beginning. Our long-term goal is two-fold:

- Provide a seamless and ever-improving solution for customers

- Develop a value proposition that can be leveraged to grow our collective business

To accomplish this we will look to co-create a go-to-market strategy with each partner that encompasses both a product strategy and also a sales and marketing strategy.