What is Eloqua AppCloud?
Eloqua AppCloud is a first-of-its-kind online marketplace for B2B marketing applications. It is a hub for a growing list of B2B marketing applications that connect directly with Eloqua’s powerful Revenue Performance Management (RPM) platform.
With the explosion of cloud-based services, channels and applications, getting a complete view of the buyer can be challenging. Eloqua AppCloud lets marketers browse, evaluate and integrate dozens of marketing, sales and social media applications with Eloqua’s hosted platform. These free connectors allow Eloqua users to increase marketing efficiency and collect massive amounts of actionable data, which will help trigger more personalized, relevant communications that generate more qualified leads and improve revenue performance.
Why do I need Cloud Connectors?
Have you ever stopped to think about all of the vendors you have in your marketing eco-system? Webcast and data providers, social media listening platforms, online community vendors, a marketing automation platform, event registration companies… pretty hefty list when you’re done. Even more importantly, you end up with an inconsistent, disconnected collection of data points about your buyers across that broad spectrum – that makes it tough to optimize your campaigns for maximum revenue impact!
Cloud Connectors provide seamless integration points between your Eloqua marketing platform and your marketing eco-system. Through the cloud, your disconnected points of data are pulled into Eloqua to provide you with a complete, actionable profile of your buyer and can be used in your marketing campaigns, nurturing flows, lead scoring or communication efforts.
But how does this help me drive revenue?
Understanding your buyers helps you increase your conversion rates and is a critical step in the journey towards
Revenue Performance Management(RPM), having a single view of your marketing and sales pipeline.
From early stage awareness, through the investigation/buying process to close, Cloud Connectors are part of a fully integrated lead management process.
- Connecting the dots between social media identities and buyer profiles
- Enhancing your webcast experience and post-event follow-up
- Cleansing or growing your database
- Extending your communications through social media, SMS, or direct mail
That’s the end goal of Revenue Performance Management: it’s getting a full view of buyers. Cloud Connectors are one very effective way to get one aspect of that overall picture into focus. Cloud Connectors are the enabling piece for reaching that larger vision.
